2.How We Use Your Personal Data
In this Section 2 we have set out: the general categories of personal data that we may process; the purposes for which we may process personal data; and the legal bases of the processing. We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source (if you followed an external link to our website), duration of visit to our site, page views, and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is for our legitimate interests, namely monitoring and improving our website and services. We may process your account data ("account data"). The account data includes your name and email address. The source of the account data is you, submitted at the time of account creation, and subsequent order placement. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent, and the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. It is also important for ensuring that the Products we supply through our website, which are subject to a level of consumer regulation (e.g. age restricted goods) are not misused, and to identify any ordering party in the event of an investigation by the relevant authorities. We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is your consent. We may process information relating to transactions, including purchases of goods and services, that you enter into with us or through our website ("transaction data"). The transaction data may include your contact details, however will not include your card or payment details, as these details are submitted through our payment provider service, Stripe & PayPal, and is subject to their data processing policies. The transaction data retained by us may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business. We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters, or for sending any marketing communications ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is your consent. We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication, and any attachments, including photographs related to the correspondence. Our website will generate the metadata associated with communications made using the website contact forms or through email. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with customers. We may process information in the form of images you have uploaded to use on our website for the services (including pre and post-manipulation images) ("user images data"). The user images data may be processed for storing on our secure cloud storage system for ease of your access, and in line with any consented to marketing use. It will also be processed to monitor for any illegal user images data that may be uploaded to our website. The legal basis for this processing is your consent. In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. Please do not supply any other person's personal data to us, unless we prompt you to do so.
3.Providing Your Personal Data to Others
4.Retaining and Deleting Personal Data
This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. We will retain your personal data for a minimum period of 2 years following the date of any final interaction, and for a maximum period of six years following said date. In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on when the data is no longer relevant for the stated purpose of retention. Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email. Your Rights You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to: the payment of a fee (currently fixed at GBP 10); and the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). We may withhold personal information that you request to the extent permitted by law. You may instruct us at any time not to process your personal information for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes. You have the right to erasure of any data held on you, and you may request this, and if this request will have any consequent effect, such as rendering us unable to provide services in relation to a contract between us, then we will advise you of such consequence at the time of request.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
7.Cookies That We Use
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
This website is owned and operated by PureAIImage Limited. We are a Limited company registered in England and Wales under registration number 10975795, and our registered office and principal place of business is at 1 Vincent Square, London, SW1P 2PN. You may contact us in writing at the above address, or otherwise through the contact form and details on our website. Any communications for the attention of the Data Protection Officer should appropriately be addressed to the position.